Strategy

To spread the initial word, profiles on the principals were placed in trade and consumer publications. This was followed up by pre opening press visits with targeted national and international
media. Aside from activities such as foraging days with media like the Daily Mail, BA High Life and Harper’s Bazaar, the ongoing campaign has focussed on individual areas including interior design, the spa, the music programme and the hotel’s participation at external events such as the Hampton Court Flower Show.