The initial event took place in May 2010 and was a huge success. Regional coverage was all-encompassing, while national media included ITV, Metro, Daily Telegraph, First News (a report by seven-year-old participant Drew James) and Heart FM. FNE’s original objectives were not only fulfilled but exceeded. Six subsequent events have since taken place, attended by the likes of Gordon Ramsay and chart-topping singer and former X Factor judge and mentor Tulisa Contostavlos. The Ferrari California Experience is now the focus of Ferrari’s CSR programme in the UK