Results

The extensive PR campaign that was created around the programme and the win helped to secure the biggest ever distribution deal in UK history for an independently owned beauty product range. Halos ‘n’ Horns broke even in its first month and achieved an annual turnover of £9.7 million for the first year. The product range is now stocked in Waitrose, Sainsbury’s, Tesco, Morrisons, Asda and independent retailers