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RM Auction’s London debut achieved a total of £19 million in sales, as well as generating high profile coverage across all channels, including the Financial Times, Channel 4 News, Guardian, London Evening Standard, Esquire and GQ. RM subsequently retained Jori White PR to handle the PR for the launch of the biggest ever Ferrari auction, at Maranello, Italy. This event was covered by national and international newspapers, magazines and on-line, including The Independent, GQ Italy, Vanity Fair Italy and Robb Report. Huge press exposure was also achieved by placing a news story about Chris Evans’ record breaking £7 million purchase of a 1961 Ferrari 250 GT SWB California Spider