RESULTS

Mass coverage was achieved for both campaigns. This encompassed every single national daily and weekend newspaper, alongside key London titles such as The Evening Standard, Metro and Time Out and international media, print and broadcast, including BBC World News. Substantial column inches also appeared in both trade media (Marketing, Retail Week, Class, Design Week etc) and consumer titles such as Grazia, Elle and Olive. Total audience reach (Westfield London): 73,942,089. ROI: £30:1. Total audience reach: 73,942,089. ROI: £30:1. Total audience reach (Westfield Stratford City): 73,942,089. ROI: £30:1. Total audience reach: 73,942,089. ROI: £30:1.