Strategy

Jori White PR launched the range to media across the board, highlighting that all the products were SLS, SLES and paraben free using plant-based natural alternatives. The agency helped to set up test groups to showcase the effectiveness of the products and arranged roadshows to bring samples to parents throughout the UK. An interview schedule for company founder Leila Wilcox was implemented. The agency also negotiated for Halos ‘n’ Horns to be one of the new businesses to take part in the Channel 4 documentary series Make Me a Million; the product ultimately emerged victorious