The strategy has primarily centred on targeting specific areas of the hotel. A focus on weddings and minimoons, the in-house Cowshed Spa and children’s facilities resulted in features in everything from Tatler to the Daily Mail. A bespoke campaign is being carried out in key overseas territories, including Belgium and the Netherlands. Jori White PR also put into action a crisis management plan in the wake of the 2014 floods, based on the proposition ‘Cornwall Is Open For Business.’ A stand alone campaign for the restaurant saw the agency develop a ‘Gourmet Package’ in conjunction with Jamie Oliver’s Fifteen Cornwall and Rick Stein’s Seafood Restaurant