Strategy

The agency has been active in the promotion of the brand’s kitchen garden project, Brent Eleigh in Suffolk, with coverage appearing in such non-traditional media as Town & Country and Homes & Gardens. Tasked with promoting Novikov’s lunchtime offering, the agency developed a suppliers’ market which was so successful that it now runs quarterly, with titles such as Square Meal, Harper’s Bazaar and The Times Weekend all featuring the events. In addition, this initiative has now extended to include Novikov-hosted annual events at Christmas and summer with the whole of Mayfair Place closed off to traffic. Jori White PR has also helped promote the collaboration between Novikov Lounge Bar and Blue Marlin Ibiza whereby the two brands co-hosted a series of showcases. Following interviews with Blue Marlin Ibiza Operations Director Luca Mazzoncini in key lifestyle titles, press releases were issued over the course of the campaign, focussing on different aspects of the partnership including a fashion show in conjunction with swimwear brand Mavele. In addition the agency hosted the likes of Forbes, Metro, Cosmopolitan and Glamour at the various events