SOHO’S ICONIC BOB BOB RICARD INTRODUCES ‘OFF-PEAK’ PRICING
Since opening its doors nine years ago, Bob Bob Ricard has been at the forefront of introducing value to special occasion dining, from low margins on fine wine and champagne to keenly priced caviar. Now, eager for even more people to enjoy everything this Soho institution has to offer, owner Leonid Shutov is introducing the concept of ‘off-peak pricing’. Prices are as much as 25% below those on the regular menu, offering noticeably better value at lunch versus dinner, and at dinner on certain nights of the week. So successful has this campaign been that PR Week has nominated it as one of Five Campaigns We Liked in January 2018. Please help us win by voting here.