About Jori White


A parade of 20 Ferraris that brought the West End to a standstill, the UK’s biggest Harry Potter party, helping to launch the ground-breaking Mr & Mrs Smith travel publishing brand and the arrival of Jade Jagger at an eco eatery in a bio-diesel converted pink Cadillac. When it comes to making a spectacle of our clients, we don’t do things by halves.

Whether it’s measured in tweets or column inches, the coverage our campaigns generate is always extensive. If you don’t believe us, just ask Maître Choux who reached an audience of 29 million in the first three months of their campaign.

Founded in October 1995 and still independently owned, Jori White PR offers expertise in key areas such as Media Relations, Events, Personal PR, Experiential & Guerrilla Marketing, Stunts, Copy Writing, Celebrity Endorsement and Crisis Management, Influencer Engagement between Media Relations and Events.

One thing you won’t find at our agency is a dedicated social media division; we believe that digital PR should be at the forefront of every campaign and not just an add-on. As such all our team are well versed in a huge array of digital channels, established and emerging, thereby ensuring clients are engaged in productive online conversations with audiences that really matter to them.

We are a creative and proactive team – and we know how to work within realistic budgets. We are also constantly evolving, always on the look-out for new and exciting ways to promote our clients. As for our media and celebrity contacts, these are not only extensive, they’re also genuine.

At Jori White PR, it doesn’t matter if you are Ferrari, Sainsbury’s or a start-up, your account will receive the same attention to detail and the same level of commitment. We offer specialist Travel and Automotive PR for large brands within the UK and the rest of the world, Restaurant and Hotel PR for the hospitality industry as well as our famous Luxury and Lifestyle PR.

We also love to give something back, regularly offering charities our services for free. Starlight Children’s Foundation, Variety Club: The Children’s Charity, Terrence Higgins Trust, Guide Dogs for the Blind, The Prostate Cancer Charity, Fashion Targets Breast Cancer and The Hawn Foundation are just some of those we have worked with.

If you want a PR agency that will make you stand out from the herd, get in touch with us now.

ABOUT JORI WHITEjori-white-pr-about-us-london

Named one of the top five communication pros in the hospitality industry in PR Week’s UK Power Book 2017, Jori was born in Michigan but soon realised that her future lay across the pond. Armed with a degree in Business and Marketing, she arrived in London, working first as a PA and then moving into restaurant management.

Employed by a number of London’s key eateries, she was struck by how poorly many of them were marketing themselves. So it was that in 1995 — armed with just £500 and a laptop — she decided to launch Jori White PR.

As luck would have it, a friend by the name of Marco Pierre White was launching his new restaurant and decided to give Jori her big break.

His faith was rewarded and Mirabelle in Mayfair opened in a blaze of publicity, going on to become one of the capital’s most celebrated eateries and earning a hat trick of Michelin stars along the way.

From that point on there was no turning back. Jori White PR was retained to handle the launch of Zuma, helping to turn it into “London’s most fashionable restaurant of the decade.” Then came The Cinnamon Club, backed up by a PR campaign that was so all-encompassing it caused The Guardian to exclaim “You can hardly pick up a newspaper nowadays without coming across a reference to the Cinnamon Club.”

At the same time, Jori was also building a reputation as a consummate party planner, working for the likes of Sir Roger Moore and Sir Michael Caine, along with publications such as Vogue, Condé Nast Traveller and Tatler.

Contacts are key in the PR industry and one area of the business that Jori most enjoys is networking. It was in 2007 that she met Rob Myers, founder of RM Auctions, the world’s largest vintage automobile auction house. Jori helped introduce the company into Europe with a hugely successful PR campaign based around the London auction of Bernie Ecclestone’s classic car collection. The association with the Formula One supremo also resulted in Jori working with Ferrari.

In March 2019, PR Week’s UK Power Book named Jori White PR as the number one PR agency in the hospitality industry. She was cited alongside a number of influential figures, but was the first individual in the list of top ten names who is not employed in an in-house capacity.

This is the third year in a row that Jori has been included in the Power Book’s roll call of top hospitality PRs. The judging panel described her as “a legend in London’s restaurant and hotel scene” and praised her as being “way beyond with her connections and innovative campaigns.”

Jori also featured in the inaugural Luxury Power 30.

25 years since launching her agency, Jori continues to retain a hands-on approach. What’s more, she only works with clients in whose product or service she has an unshakeable faith, thereby ensuring a quality of service and dedication of purpose second to none.