Brief To raise the national and international profile of St Moritz, the Cornwall-based boutique hotel (and Mr & Mrs Smith favourite)
Strategy The strategy has primarily centred on targeting specific areas of the hotel. A focus on weddings and minimoons, the in-house Cowshed Spa and children’s facilities resulted in features in everything from Tatler to the Daily Mail. A bespoke campaign is being carried out in key overseas territories, including Belgium and the Netherlands. Jori White PR also put into action a crisis management plan in the wake of the 2014 floods, based on the proposition ‘Cornwall Is Open For Business.’ A stand alone campaign for the restaurant saw the agency develop a ‘Gourmet Package’ in conjunction with Jamie Oliver’s Fifteen Cornwall and Rick Stein’s Seafood Restaurant
Results St Moritz Hotel has experienced an increased level of awareness, not only in the UK but in its target overseas territories. The Sunday Telegraph, The Sunday Times, The Observer, CNN and European publications Metro nl and De Telegraaf are just a few that have featured coverage. The post flood campaign also ensured that the hotel suffered minimal loss of business. In 2014 St Moritz was named as one of The Sunday Times’ Ultimate 100 British Hotels
