Strategy To spread the initial word, profiles on the principals were placed in trade and consumer publications. This was followed up by pre opening press visits with targeted national and international media. Aside from activities such as foraging days with media like the Daily Mail, BA High Life and Harper’s Bazaar, the ongoing campaign has focussed on individual areas including interior design, the spa, the music programme and the hotel’s participation at external events such as the Hampton Court Flower Show.
Results – THE PIG Coverage has been all encompassing, appearing in target publications like The Sunday Times Style magazine, The Guardian, The Telegraph, The Metro, ES Magazine and Tatler. THE PIG won Sustainable Restaurant of the Year in the National Restaurant Awards in 2012 whilst Condé Nast Traveller voted it one of the Best New Hotels in the World in 2012. In 2013 THE PIG was awarded Hotel of the Year by the Caterer & Hotelkeeper’s prestigious Catey Awards. A second hotel, THE PIG-in the Wall, opened in October 2012 in Southampton, whilst 2014 saw two launches: THE PIG-near Bath and THE PIG-on the beach. In 2016 THE PIG–at Combe opened near Honiton, Devon.
