Coverage has been all-encompassing, with The Daily Mail, Vogue France, People magazine, Evening Standard, HELLO magazine, ELLE, Harper’s Bazaar, MSN, GQ and Fox News just a handful of the media which covered the event. Instagram posts and stories appeared on accounts with a combined reach in excess of 100 million followers, whilst the total audience reach in the first month after launch was over 3 billion. Click here to see the campaign in glorious technicolor: