Launch PR

Launch PR

Whether it’s a huge, star-studded 1920s party at Battersea Evolution, a press trip to Italy’s oldest pizzeria or getting celebrities to put their mark on designs for charity, when we launch a brand, everyone knows about it!

BRIEF

To coordinate the global launch of Nammos Village, a new shopping paradise on the Greek island of Mykonos, that showcases some of the world’s most iconic and exclusive fashion and luxury lifestyle labels

STRATEGY

Working on behalf of Nammos, which has been redefining opulent beach life since 2003, the brief was to create a launch event that would resonate with the world’s media and influencers alike. Jori White PR sourced and coordinated guests of honour, supermodels Gigi Hadid and Emily Ratajkowski, who performed the official opening ceremony. Entertainment was provided byTokio Myers (replicating the performance – complete with 10-member choir – that won him Britain’s Got Talent in 2017) and Fat Moss (aka Kate Moss and DJ FatTony).

Aside from key media representatives from around the globe, the agency also invited some of the most followed fashion and luxury lifestyle influencers from Europe, South and North America, Australia and the Middle East. Alongside the launch event itself, other activity was coordinated including fashion shows together with introductions to all aspects of the Nammos experience. The agency arranged for Nicole Scherzinger to celebrate her 40th birthday at Nammos,tying in her party with the opening of theVillage.Nicole appeared in a fashion shoot modelling clothes and accessories provided by some of the brands, Gucci, Louis Vuitton and Oscar de la Renta included. Images from this subsequently appeared on her social media channels

RESULT

Coverage has been all-encompassing, with The Daily Mail, Vogue France, People magazine, Evening Standard, HELLO magazine, ELLE, Harper’s Bazaar, MSN, GQ and Fox News just a handful of the media which covered the event. Instagram posts and stories appeared on accounts with a combined reach in excess of 100 million followers, whilst the total audience reach in the first month after launch was over 3 billion. Click here to see the campaign in glorious technicolor: bit.ly/2Odlaf5

Whether it’s a huge, star-studded 1920s party at Battersea Evolution, a press trip to Italy’s oldest pizzeria or getting celebrities to put their mark on designs for charity, when we launch a brand, everyone knows about it!

BRIEF

To coordinate the global launch of Nammos Village, a new shopping paradise on the Greek island of Mykonos, that showcases some of the world’s most iconic and exclusive fashion and luxury lifestyle labels.

STRATEGY

Working on behalf of Nammos, which has been redefining opulent beach life since 2003, the brief was to create a launch event that would resonate with the world’s media and influencers alike. Jori White PR sourced and coordinated guests of honour, supermodels Gigi Hadid and Emily Ratajkowski, who performed the official opening ceremony. Entertainment was provided byTokio Myers (replicating the performance – complete with 10-member choir – that won him Britain’s Got Talent in 2017) and Fat Moss (aka Kate Moss and DJ FatTony).

Aside from key media representatives from around the globe, the agency also invited some of the most followed fashion and luxury lifestyle influencers from Europe, South and North America, Australia and the Middle East. Alongside the launch event itself, other activity was coordinated including fashion shows together with introductions to all aspects of the Nammos experience. The agency arranged for Nicole Scherzinger to celebrate her 40th birthday at Nammos,tying in her party with the opening of theVillage.Nicole appeared in a fashion shoot modelling clothes and accessories provided by some of the brands, Gucci, Louis Vuitton and Oscar de la Renta included. Images from this subsequently appeared on her social media channels

RESULT

Coverage has been all-encompassing, with The Daily Mail, Vogue France, People magazine, Evening Standard, HELLO magazine, ELLE, Harper’s Bazaar, MSN, GQ and Fox News just a handful of the media which covered the event. Instagram posts and stories appeared on accounts with a combined reach in excess of 100 million followers, whilst the total audience reach in the first month after launch was over 3 billion. Click here to see the campaign in glorious technicolor: bit.ly/2Odlaf5

TESTIMONIALS

“Not only did Jori White PR understand our venture more than the next agency, they wanted it more. Fiercely driven, focused and polished, they deliver results not promises. Choosing them was a simple decision.”
Ollie Dabbous, Co-Owner / Hide Restaurant
“We have been absolutely amazed by Jori White PR’s performance and their ability to organise big events with global celebrities in short amounts of time.”
Olga Tslpouriari, Event Manager & Business development, Nammos Restaurant Group
“We needed a luxury PR specialist to coordinate the global launch of our first ever consumer product. Creative and dynamic, Jori White PR fitted the bill perfectly. We were delighted with the results”
Michele Channer, International Sales Director, Hasselblad
“We have been absolutely amazed by Jori White PR’s performance and their ability to organise big events with global celebrities in short amounts of time.”
Li Chiu, Director, Strategic Planning & Programme Management – IHG
“Tremendous response to the FT article… we have had upwards of 500 enquiries!”
Antony Rivolta, Co-founder, Jet Partner

TESTIMONIALS

“Not only did Jori White PR understand our venture more than the next agency, they wanted it more. Fiercely driven, focused and polished, they deliver results not promises. Choosing them was a simple decision.”
Ollie Dabbous, Co-Owner / Hide Restaurant
“We have been absolutely amazed by Jori White PR’s performance and their ability to organise big events with global celebrities in short amounts of time.”
Olga Tslpouriari, Event Manager & Business development, Nammos Restaurant Group
“We needed a luxury PR specialist to coordinate the global launch of our first ever consumer product. Creative and dynamic, Jori White PR fitted the bill perfectly. We were delighted with the results”
Michele Channer, International Sales Director, Hasselblad
“We have been absolutely amazed by Jori White PR’s performance and their ability to organise big events with global celebrities in short amounts of time.”
Li Chiu, Director, Strategic Planning & Programme Management – IHG
“Tremendous response to the FT article… we have had upwards of 500 enquiries!”
Antony Rivolta, Co-founder, Jet Partner
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