Novikov
Brief
To ensure Novikov Restaurant & Bar maintains its position as one of London’s leading luxury venues
Strategy
Jori White PR has worked with Novikov since it opened its doors in December 2011, ensuring the Mayfair venue has never been out of the headlines since
The agency was instrumental in the creation of a suppliers’ market which was so successful that it now runs quarterly, with titles such as Square Meal, Harper’s Bazaar and The Times Weekend all featuring the events. So important has this initiative become that it has now been extended to include a key date on the seasonal calendar – the Novikov-hosted Christmas Market which sees the whole of Mayfair Place closed off to traffic
Jori White PR has also helped promote the collaboration between Novikov Lounge Bar and Blue Marlin Ibiza whereby the two brands co-hosted a series of showcases including a fashion show in conjunction with swimwear brand Mavele. The agency hosted the likes of
Forbes, Metro, Cosmopolitan and Glamour at the various events
Further diversification has seen the agency actively promoting the brand’s kitchen garden project, Brent Eleigh in Suffolk, with coverage appearing in such non-traditional media as Town & Country and Homes & Gardens
Summer/autumn of 2020 saw the agency promote the Novikov 2 Go concept of deliveries and outdoor food stalls
Results
Novikov Restaurant & Bar continues to achieve maximum media exposure and to keep its status as a Mecca for VIPs – Ronaldo, Justin Bieber, Rihanna, Drake and Tom Cruise among them
