FMCG PR

FMCG (Fast-Moving Consumer Goods) Public Relations

Welcome to our FMCG PR department, where we package your brand's potential and distribute it to the masses.

Ensuring our FMCG clients grab the headlines is what we do best, whether that's launching a product into mainstream media or connecting it with retailers, events and brand partners.

Take our campaign for ice cream mochi makers – and TikTok sensations – Little Moons for instance. We helped coordinate pop ups at Westfield and Bond Street and arranged for the product to be showcased at Film 4 Summer Screen at Somerset House, the Global Radio Summer Party, the Big Feastival, Wilderness and Taste of London.

Other satisfied clients include pioneering vegan brand ZENB, whose yellow pea pasta has revolutionised store cupboards throughout the land, Secret Garden gin, the King of Soho collection, Hadid Caviar, Workshop Coffee and the award-winning Nêô Sephiri skincare range.

Our Expertise

Crucially we understand the nuances of consumer behaviour, retail dynamics and the importance of staying apart in a hugely competitive marketplace.

Our Services

Our suite of PR services for the FMCG sector includes:

Brand Storytelling, Content Creation & Brand Amplification
High-quality visuals and engaging storytelling highlight product benefits and features, creating emotional connections and driving brand loyalty.

Product Launches and Campaigns
Tailored launch plans position FMCG products effectively in a crowded market, ensuring strong visibility and consumer appeal from the outset. We create innovative launch campaigns for new products, ensuring they stand out on the shelves.

Cultural Insight & Analysis
Understanding consumer trends and preferences allows FMCG brands to align messaging with current demands, creating more targeted and impactful campaigns.

Media Relations
Leveraging our strong connections with key journalists and influencers in the FMCG space, we secure high-impact coverage in areas that are 100% relevant to your brand.

Social Media Campaigns & Influencer Engagement
We harness digital channels to amplify your brand message, engage with consumers and drive online and offline sales. Collaborations with influencers and creative social campaigns generate buzz, increase consumer trust, and drive purchasing decisions.

Event Management
From product sampling events to promotional activations, we design and manage events that engage consumers and elevate your brand to new heights.

Crisis Management
Proactive reputation management and swift responses to issues safeguard FMCG brands, maintaining consumer trust and market position. In the unlikely event, that we need to implement a crisis management plan for you, our experience of handling incidents swiftly and effectively will help protect your brand's reputation

Your Partner in FMCG Success

In the fast-paced world of FMCG, having a PR partner who understands your market is key. At Jori White PR, we combine our deep understanding of the sector with creative and strategic thinking to help your brand make a lasting impression.

Contact us today to learn how our FMCG PR services can help your brand thrive in an increasingly competitive marketplace.