TRAVEL PR

travel Public Relations

Welcome to our Travel PR department, where we chart the course for your brand's journey and navigate it towards new horizons.

We’ve now been named the UK hospitality industry’s top PR agency by PR Week for eight years in a row. During that time we’ve launched and worked with scores of iconic travel brands around the globe.

The depth and breadth of our travel clients stretch from the Argentinian Tourist Board, developing an influencer campaign to present the country as an inspirational travel destination at a time when the pandemic had closed borders, through to Jet Partner, the world’s first private jet empty leg specialist. Our campaign for the latter succeeded in elevating its profile in the all-important luxury lifestyle arena, with just one piece of coverage alone - a feature in The FT How To Spend It - attracting more than 500 enquiries in the first week after publication.

Our Expertise

We pride ourselves on staying abreast of the latest travel trends and consumer behaviours to ensure your brand remains the number one choice for travellers worldwide.

Our Services

We offer a range of PR services tailored specifically to the hotel industry:

Brand Storytelling
We craft and communicate your brand's unique story; priding ourselves on thinking outside of the box. High-quality visuals, video storytelling, and evocative narratives transport audiences and inspire wanderlust while amplifying the travel brand’s appeal across all channels.

Cultural Insight & Analysis
Understanding traveller trends and cultural shifts allows travel brands to craft campaigns that resonate deeply with their target audience and stand out in a competitive market.

Launches
Adept at promoting unique and exciting travel experiences, every campaign is carefully tailored to create maximum noise. Developing a strategic narrative ensures travel brands, destinations, or services are introduced with compelling messaging that captivates and inspires potential travellers.

Media Liaison
Collaborating with travel editors, journalists, and publications secures extensive coverage, from destination features to service reviews, amplifying reach and credibility.

Social Media Campaigns & Influencer Engagement
Partnering with travel influencers and designing visually compelling social campaigns showcasing destinations, accommodations, or services to a global audience, driving engagement and interest.

Event Management
Whether it is a huge, all-encompassing launch or a more intimate event to showcase a particular aspect of a travel brand, we will engage your audience and showcase your USPs. Immersive press trips, destination launches, and travel fairs provide first-hand experiences that highlight the unique qualities of a location or service, creating lasting impressions.

Digital PR
We leverage digital channels, including social media and travel platforms, to connect with your audience, manage your online reputation and amplify your brand message.

Your Partner in TRAVEL Success

The travel industry is hugely competitive and having a PR partner who understands its intricacies is crucial. At Jori White PR, we don't just tell your story; we ensure it's heard by the right people.

Contact us today to discover how our travel PR services can transform your presence in the market.