Little Moons
Brief
To elevate the profile of Little Moons and founders Vivien and Howard Wong. In addition to masterminding the launch of the brand in France.
Strategy
The core of the campaign has been elevating brand awareness amongst consumers. This has been done by helping to coordinate pop-ups at sites such as Westfield and Bond Street.
In addition, the agency has collaborated with a number of seasonal events arranging for Little Moons to be showcased at the likes of Film 4 Summer Screen at Somerset House, the Global Radio Summer Party, the Big Feastival, Wilderness and Taste of London.
Interviews were placed with Howard and Vivien on BBC Radio London and BBC Business. and in the Daily Mail.
The brand and its founders were also put forward for several awards, including the Nat West Entrepreneur Awards and have been short-listed for the Family Business Entrepreneur of the Year award.
This activity has been complemented by regular features, reviews and taste tests – many revolving around the brand’s vegan range – in the likes of The Times, Bella, the Metro, Stylist and Vegan Living.
The agency oversaw the launch of the brand in France, working with its affiliate on a Paris launch event followed by samplings, product reviews and interviews.
Results
The Little Moons profile is at an all-time high and the brand is perfectly placed to launch its new product ranges.
