Daniel Galvin Jr
Brief
To continue to elevate the profile of organic beauty pioneer Daniel Galvin Jr as well as launch Highgrove Signature, a range of organic unisex skincare and gift products, and Highgrove Baby, both developed in conjunction with HRH The Prince of Wales.
Strategy
Following an exclusive sneak peek in the Sunday Times, JWPR hosted a press product showcase at the Ritz Hotel.
Key media contacts were then taken to Highgrove House for a behind-the-scenes tour of the gardens.
HELLO magazine was given access to Daniel and his family at Highgrove, resulting in a full-page feature.
The Daily Telegraph, the Mail on Sunday, Tatler, Stylist, City AM, Red, ELLE and Natural Health Magazine were just some of those who then featured coverage. broadcast included BBC Radio London and This Morning.
The agency also arranged for Daniel to become a regular contributor to the Soil Association website and guest speaker at the Natural & Organic Fair.
In addition, the salon was used for product launches including pushchair company, and celebrity favourite, iCandy.
Luxury lifestyle magazine and newspaper editors were all invited to the salon to have bespoke treatments with Daniel, while products were provided for high-profile charity events such as Goldie Hawn’s annual Hawn Foundation UK fundraising dinner.
Results
Daniel Galvin Jr is now regarded as one of the most influential figures in the organic health & beauty scene.
