The Hawn Foundation
Brief
To assist with the annual fundraiser at Annabel’s held by the Hawn Foundation, the educational charity set up by iconic actress Goldie Hawn
Strategy
Helped secure entertainment by such high-profile artists as Duffy, The Feeling, Pixie Lott and Rebecca Ferguson.
Introduced Lord Harry Dalmeny, Chairman of Sotheby’s, to the foundation. He has acted as an auctioneer at every event.
Used contacts to create money-can’t-buy auction items, such as a private dinner party cooked by Tom Parker Bowles. A photograph of Battersea Power Station by photographer Adrian Houston and signed by Pink Floyd’s Nick Mason sold for £16,000 alone
Results
Each event has raised over £500,000 and Jori White PR has succeeded in maintaining media interest in The Hawn Foundation since it launched in the UK. The charity’s MindUP™ programme is now in schools across the nation
