Satryna
Brief
Jori White PR was retained by the new artisan tequila brand, Satryna, to coordinate a dual programme of activity – B2B introductions and pre-launch awareness amongst media and influencers.
Strategy
After Jori White PR had created a branding document from scratch, the campaign began with a programme of introductions and tasting events, hosted by Satryna’s brand ambassador, with hotels, restaurants, clubs, bars and retailers.
Jori White introduced a personal contact at Selfridges to the brand, with the result that they agreed to take the product on an exclusive basis.
The pre-awareness campaign began with a dinner at Novikov hosted by GQ editor, Dylan Jones. Special cocktails were created on the night and the following day all attendees, who included leading names on the London media scene, were all gifted a bottle of Satryna.
The official launch event took place at Annabel’s where 20 attendees – including the likes of the FTHTSI and Vogue – enjoyed an exclusive pairing dinner.
Following the event, the press release was circulated and the agency is currently arranging interviews with the founder and the brand ambassador.
Media house samplings with the likes of Condé Nast, Hearst and Ink Global; a Tastemaker programme with some of the UK’s leading influencers and celebrity gifting, around key dates such as birthdays and weddings, are also being implemented.
Results
Aside from Selfridges, the brand is now being stocked at some of London’s most exclusive venues, including The Chiltern Firehouse, The Groucho Club, and Annabel’s and Tramp. Satryna has also won multiple awards including the top trophy at the World Tequila Awards 2020.
