Tavares Strachan
Brief
To put this acclaimed multimedia artist on the radar of more broad-based luxury lifestyle media contacts.
Strategy
Launched the campaign with an interview in Vogue that also highlighted Tavares’ summer exhibition, The Awakening, at the Marian Goodman Gallery in NYC. Subsequently arranged an interview at Tavares’ New York studio, resulting in a six-page feature in print and online.
Focussed on the investment potential of the artist’s work resulting in features in Square Mile and Spear’s.
Organised a launch party at the Standard Hotel for Tavares’ NYC exhibition. Arranged personal invites to the event for the Wall Street Journal, the Financial Times, and Downtown Magazine. Subsequently promoted his two Paris exhibitions - at Perrotin (In Broad Daylight) and Marian Goodman (In Total Darkness) - highlighting him as the first artist to have simultaneous shows in both galleries.
Announced the launch of OKU, Tavares’ Nassau-based, Sir David Adjaye-designed museum. The resulting features - from Whytt Magazine through to Downtown - sowed the seeds for a project that will take four years to complete.
Facilitated the artist’s appearance on several art, design, and architecture panels, from Amsterdam to Aspen.
Results
Targeted coverage has seen Tavares’ profile increase exponentially. The full programme of exhibitions planned for 2023 and beyond, and the continuation of the OKU story, will both be used as springboards for continued coverage.
