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Hawn Foundation UK

the hawn foundation

Brief

To help introduce the UK to the aims and achievements of the Hawn Foundation, the
educational charity set up by iconic actress Goldie Hawn

BATTERSEA

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Strategy

Aside from publicising the Hawn Foundation’s UK arm, the agency has assisted with the charity’s annual fundraiser held at Annabel’s. Now a firm fixture on the London social calendar, it attracts a host of celebrities, while Duffy, The Feeling, Pixie Lott and Rebecca Ferguson are just some of those who have performed. Jori White PR introduced Lord Harry Dalmeny, Chairman of Sotheby’s, to the foundation. For the inaugural event in March 2012, he acted as auctioneer, and has been involved ever since. The agency uses its contacts to create money-can’t-buy auction items, such as a private dinner party cooked by Tom Parker Bowles and a behind-the-scenes tour of a Victoria’s Secret fashion show. A photograph of Battersea Power Station (pictured above), shot by photographer Adrian Houston and signed by Pink Floyd’s Nick Mason, sold for £16,000 alone

Celebrity

'Goldie's Love-In For The Kids' In Aid Of The Hawn Foundation UK At Annabel's, Produced By The Quintessentially Foundation

The Hawn Foundation Website

http://thehawnfoundation.org

Results

The five events have raised over £2 million and Jori White PR has succeeded in maintaining media interest in The Hawn Foundation since it launched in the UK. The charity’s MindUP™ programme is now in schools across the nation

Jori White Public Relations Ltd

Studio 2
12 Bourchier Street
London
W1D 4HZ

Tel: 0207 734 7001
Email: info@joriwhitepr.co.uk

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