Project Description

Daniel Galvin Jr

Daniel Galvin Jr

BRIEF

To continue to elevate the profile of organic beauty pioneer Daniel Galvin Jr as well as launch Highgrove Signature, a range of organic unisex skincare and gift products, and Highgrove Baby, both developed in conjunction with HRH The Prince of Wales

STRATEGY

Following an exclusive sneak peak in the Sunday Times, JWPR hosted a press product showcase at the Ritz Hotel

Key media contacts were then taken to Highgrove House for a behind the scenes tour of the gardens

HELLO magazine was given access to Daniel and his family at Highgrove, resulting in a full page feature

The Daily Telegraph, the Mail on Sunday,Tatler, Stylist, City AM, Red, ELLE and Natural Health Magazine were just some of those who then featured coverage. Broadcast included BBC Radio London and This Morning.

The agency also arranged for Daniel to become a regular contributor to the Soil Association website and guest speaker at the Natural & Organic Fair

In addition the salon was used for product launches including pushchair company, and celebrity favourite, iCandy

Luxury lifestyle magazine and newspaper editors were all invited to the salon to have bespoke treatments with Daniel, while products were provided for high profile charity events such as Goldie Hawn’s annual Hawn Foundation UK fundraising dinner

RESULTS

Daniel Galvin Jr is now regarded as one of the most influential figures on the organic health & beauty scene