Media & INFLUENCERS

We enjoy strong personal relationships with everyone from digital influencers and celebrities through to the editors of national newspapers and magazines.

Media & influencers

BRIEF

To ensure Novikov Restaurant & Bar maintains its position as one of London’s leading luxury venues

STRATEGY

Jori White PR has worked with Novikov since it opened its doors in December 2011, ensuring the Mayfair venue has never been out of the headlines since

The agency was instrumental in the creation of a suppliers’ market which was so successful that it now runs quarterly, with titles such as Square Meal, Harper’s Bazaar and The Times Weekend all featuring the events.  So important has this initiative become that it has now been extended to include a key date on the seasonal calendar – the Novikov-hosted Christmas Market which sees the whole of Mayfair Place closed off to traffic

Jori White PR has also helped promote the collaboration between Novikov Lounge Bar and Blue Marlin Ibiza whereby the two brands co-hosted a series of showcases including a fashion show in conjunction with swimwear brand Mavele. The agency hosted the likes of 

Forbes, Metro, Cosmopolitan and Glamour at the various events

Further diversification has seen the agency actively promoting the brand’s kitchen garden project, Brent Eleigh in Suffolk, with coverage appearing in such non-traditional media as Town & Country and Homes & Gardens

Summer/autumn of 2020 saw the agency promote the Novikov 2 Go concept of deliveries and outdoor food stalls 

RESULTS

Novikov Restaurant & Bar continues to achieve maximum media exposure and to keep its status as a Mecca for VIPs – Ronaldo, Justin Bieber, Rihanna, Drake and Tom Cruise among them

We enjoy strong personal relationships with everyone from digital influencers and celebrities through to the editors of national newspapers and magazines.

BRIEF

To ensure that Ferrari’s presence in the dedicated motoring press is complemented by coverage in luxury lifestyle publications.

STRATEGY

The campaign has been spearheaded by target media driving the California, the 458 Spider and the FF through the UK and Europe. Partnerships have been cultivated with leading five star hotels, wineries and châteaux in order to treat the participants to a full lifestyle experience. GQ and The Daily Telegraph’s Ultratravel are just two of the on brand publications that have participated, while Esquire went behind the scenes at the Ferrari factory in Maranello to design their own car. To further encourage coverage in other non traditional outlets, bespoke activities have also been organised, including inviting Today’s Golfer to Maranello to see golfer Ian Poulter receive a personalised Ferrari FF. In addition, the agency has worked with the brand on a number of events, including the UK launch of the Ferrari California T at Somerset House, securing celebrity invitees such as David Harewood, Donna Air and Ozwald Boateng.

0M
PEOPLE REACHED

RESULT

Over the last five years the agency has organised over 75 test drives to destinations such as Geneva, Rome, Amsterdam and Le Mans. Ferrari has subsequently appeared not only in features, but on front covers and in viral campaigns and fashion shoots.

TESTIMONIALS

“Not only did Jori White PR understand our venture more than the next agency, they wanted it more. Fiercely driven, focused and polished, they deliver results not promises. Choosing them was a simple decision.”
Ollie Dabbous, Co-Owner / Hide Restaurant
“We have been absolutely amazed by Jori White PR’s performance and their ability to organise big events with global celebrities in short amounts of time.”
Olga Tslpouriari, Event Manager & Business development, Nammos Restaurant Group
“We needed a luxury PR specialist to coordinate the global launch of our first ever consumer product. Creative and dynamic, Jori White PR fitted the bill perfectly. We were delighted with the results”
Michele Channer, International Sales Director, Hasselblad
“We have been absolutely amazed by Jori White PR’s performance and their ability to organise big events with global celebrities in short amounts of time.”
Li Chiu, Director, Strategic Planning & Programme Management – IHG
“Tremendous response to the FT article… we have had upwards of 500 enquiries!”
Antony Rivolta, Co-founder, Jet Partner

TESTIMONIALS

“Not only did Jori White PR understand our venture more than the next agency, they wanted it more. Fiercely driven, focused and polished, they deliver results not promises. Choosing them was a simple decision.”
Ollie Dabbous, Co-Owner / Hide Restaurant
“We have been absolutely amazed by Jori White PR’s performance and their ability to organise big events with global celebrities in short amounts of time.”
Olga Tslpouriari, Event Manager & Business development, Nammos Restaurant Group
“We needed a luxury PR specialist to coordinate the global launch of our first ever consumer product. Creative and dynamic, Jori White PR fitted the bill perfectly. We were delighted with the results”
Michele Channer, International Sales Director, Hasselblad
“We have been absolutely amazed by Jori White PR’s performance and their ability to organise big events with global celebrities in short amounts of time.”
Li Chiu, Director, Strategic Planning & Programme Management – IHG
“Tremendous response to the FT article… we have had upwards of 500 enquiries!”
Antony Rivolta, Co-founder, Jet Partner
KEEP UP TO DATE

WHAT’S HOT NEWSLETTER

KEEP UP TO DATE

WHAT’S HOT NEWSLETTER

[instagram-feed]