Media & Influencers
Whilst influencer marketing and social media have fundamental roles to play in the PR mix, there is no denying the power of the media in shaping public opinion and determining the success of a campaign.
Nothing beats the thrill of reading a large feature about one of our brands in a national publication - and we know that our clients would agree too.
Our media contacts are not only extensive but genuine too, with Jori herself on first name terms with some of the most influential players in the industry,
BRIEF
To ensure Novikov Restaurant & Bar maintains its position as one of London’s leading luxury venues.
Strategy
Jori White PR has worked with Novikov since it opened its doors in December 2011, ensuring the Mayfair venue has never been out of the headlines since.
The agency was instrumental in the creation of a suppliers’ market which was so successful that it now runs quarterly, with titles such as Square Meal, Harper’s Bazaar and The Times Weekend all featuring the events. So important has this initiative become that it has now been extended to include a key date on the seasonal calendar – the Novikov-hosted Christmas Market which sees the whole of Mayfair Place closed off to traffic.
Jori White PR has also helped promote the collaboration between Novikov Lounge Bar and Blue Marlin Ibiza whereby the two brands co-hosted a series of showcases including a fashion show in conjunction with swimwear brand Mavele. The agency hosted the likes of
Forbes, Metro, Cosmopolitan and Glamour at the various events
Further diversification has seen the agency actively promoting the brand’s kitchen garden project, Brent Eleigh in Suffolk, with coverage appearing in such non-traditional media as Town & Country and Homes & Gardens.
The summer/autumn of 2020 saw the agency promote the Novikov 2 Go concept of deliveries and outdoor food stalls.
Results
Novikov Restaurant & Bar continues to achieve maximum media exposure and to keep its status as a Mecca for VIPs – Ronaldo, Justin Bieber, Rihanna, Drake and Tom Cruise among them.
