Fora
Brief
Introduce the Fora concept of ‘pro-working’, first to B2B and then B2C audience.
Strategy
Targeted property and business pages in the six-month lead-up to the opening of the first site, spearheaded by a large feature in the Evening Standard.
Worked with the likes of Wallpaper* to highlight the brand’s cutting-edge interiors.
Helped to introduce influential restaurateurs to the various venues: Stevie Parle to Fora Clerkenwell and Soren Jessen to Fora Borough.
Results
Since launching its initial site, Fora has gone from strength to strength, expanding to 11 workspaces and counting in central London and Reading.
