Workshop Coffee
Brief
Create a brand presence for this independent coffee retailer with the intention of driving sales
Strategy
The campaign on behalf of Workshop Coffee succeeded in taking the company from its historic tiny ad hoc mentions in print and social media to huge feature coverage in the likes of The Times Weekend and the London Evening Standard.
As well as arranging profile pieces for owner James Dickson in titles as diverse as BA High Life, The Telegraph and Fabulous, the agency also established him as one of the UK’s foremost coffee experts, resulting in his opinion being quoted far and wide, whether as an exponent of latte art or how to make the perfect cup of coffee.
The work carried out on behalf of Workshop Coffee went much further than PR exposure. Thanks to Jori White PR’s unrivalled contacts in the hospitality industry, the team managed to get the brand’s product into a myriad of different outlets, InterContinental Hotels, the Gansevoort Hotel Group and flexible work-space provider Fora to name but a few.
Results
Workshop Coffee is now regarded as one of London’s best artisan coffee shops and producers, whilst its mail-order business goes from strength to strength, not just nationally but internationally.
